TrueBurger's new Broadway location promotes Oakland pride.

TrueBurger’s new Broadway location promotes Oakland pride.

The story: Former line cooks Greg Eng and Jason Low opened their own burger joint in 2010 called TrueBurger, focused on simple beef patties made from pasture-raised, hormone-free beef. Their Grand Avenue restaurant became popular with the lunch crowd, and earlier this year they opened a larger, second location on Broadway.

Why I went: The new store is just a few blocks down the street from my apartment, joining several new eateries in the hood like Clove and Hoof, Underwood Cafe (it’s right next door), and the Blue Bottle Cafe. I work near the original Grand Avenue location so I’ve eaten their burgers for lunch quite a few times. The Broadway location now makes it convenient for me to get my burger fix on the weekends.

The contemporary look with wood finishes and spacious aisles

The contemporary look with wood finishes and spacious aisles

The side order of spicy cole slaw ($3) was a large container.

The side order of spicy cole slaw ($3) was a large container.

The vibe: Eng and Low continue their hip urban vibe with the chalkboard Oakland sketch mural, similar to the mural in the original spot. But the large space with polished wood has a grown-up, sophisticated feel. It’s like Eng and Low has one word on their minds — “franchise.”

The menu: Along with the new space, TrueBurger has revamped its menu. The menu is focused on the burgers (from cheesy to double patties to fried mushroom), and they no longer bother with extras such as the sausages, salads, and chili. Instead, they’ve added a few new side items like a spicy cole slaw and home-made pickle.

Orange cream milk shake ($5.45)

Orange cream milk shake ($5.45)

The shakes: The menu retains the milk shakes made from vanilla or chocolate ice cream and flavored with various mixes. I like to get the Orange Cream because it reminds me of a Creamsicle or Orange Julius that I used to drink growing up.

My favorite dish: There’s not a lot of items to single out a favorite dish, but I always end up ordering the same thing, which is the straight-forward TrueBurger ($5.50), which is a quarter-pound burger with lettuce, tomatoes, and onions (I get it without the onions). It’s always cooked to the right medium temperature.

A closer look at the mural of the Oakland downtown skyline

A closer look at the mural of the Oakland downtown skyline

Fries waiting for the next customer.

Fries waiting for the next customer.

Insider tip: There are several additional toppings you can get for your burgers, such as bacon or grilled onions, but I simply go straight to the condiment counter where I load up on the free pickles, sauerkraut and ketchup. You can really design your own burger with the fresh condiments they provide.

The last bite: The burgers might be slightly smaller than Shake Shack or In-N-Out, but TrueBurger makes fresh, quality burgers that hits the spot when all you want are a burger and a shake.

The rating: 2.5 out of 4 camera snaps

2.5snaps

 

 

The classic TrueBurger ($5.50)

The classic TrueBurger ($5.50)

The deets: TrueBurger, 4101 Broadway, Oakland. PH: 510.883.8808. Open Tuesday through Saturday, 11 a.m. to 9:30 p.m.; and Sunday, noon to 7 p.m. Closed Mondays. No reservations. trueburgeroakland.com

 

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3 Responses to A Review of TrueBurger’s New Broadway Location in Oakland

  1. Steve Oliver says:

    Ben — great pictures, as always!

    Do the burgers taste the same as they do on Grand?

    Steve

    • Ben Ben says:

      Thanks Steve! Yes, I would say the burgers are consistent. Though I have noticed over the year that TrueBurger don’t let the burgers get as bloody as they originally did when they first opened. I notice they now ask you how you want it but the option doesn’t include medium rare. Medium is the rarest you can get it. Still, when I pile on the sauerkraut and ketchup, it’s all good. 😉

  2. Carolyn Jung says:

    The burgers look awesome. But truth be told, I am totally salivating over that spicy slaw. It looks delicious!