Sometimes there is such a thing as TOO MUCH success.
Take the case of La Cocina’s San Francisco Street Food Festival. For the last five years, the Mission incubator for small businesses/food entrepreneurs has drawn thousands and thousands of people for a massive block party on the streets of the Mission District.
It’s going to happen again this year on Aug. 16, but as reported earlier, this may be the last year of the popular food event because of ongoing neighborhood concerns (the event has literally grown out of its neighborhood). There’s a possibility that La Cocina and its executive director, Caleb Zigas, will find a new home for the street food festival come 2015.
But for now, they’re promoting this year’s festival as their swan song. A couple of weeks ago, I was invited to attend a preview of the event featuring a selection of some of the vendors who will be feeding the masses in a couple of weeks.
I’ve always enjoyed the festival although the long lines and crowded locale can get tiring at times. But at the same time, the block party vibe of the festival is quite endearing. I hope they find a new home. For the preview event, we gathered in an abandoned warehouse in the city’s Dogpatch neighborhood, and from what I ate, looks like there will be a lot of tasty treats this year.
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