Stateside Bakery in Berkeley lets you relive your childhood, giving you permission to indulge in sugary treats that look like favorite snacks like Twinkies, Hostess Cupcakes, or Oreo cookies. But these nostalgic treats (at least for people from my generation) are made with quality, natural ingredients and no preservatives.
I finally got to try these treats on Saturday when I visited Stateside’s tiny store on Telegraph Avenue (across from Whole Foods). I was thrilled to see what looked like Hostess Cupcakes and big Oreo cookies, but sad that they were out of their Twinkies, or what they call “Twinkles” for obvious trademark reasons.
Stateside opened about two years ago and was originally founded by Kate McEachern, who started selling cupcakes in her food truck, Cupkates. A few months ago, McEachern and her husband sold the company to Angel Cruzado.
While I was visiting the store, Cruzado was there and he told me of his plans to re-brand the store and trucks as Stateside Treats, pending the completion of his Kickstarter campaign.
The slightly different name is to allow Cruzado and his pastry chef partner the freedom to expand the offerings beyond the current cupcakes (as part of the sale, Cruzado’s team got all of McEachern’s recipes). The bakery is already starting to offer macarons and original treats like a Nutella chocolate chip cookie, and Cruzado says he also plans to sell ice cream, namely an ice cream taco.
For now, you can still expect to get the same fresh and light cupcakes and nostalgic treats. The “cream-filled cupcakes” (resembling the Hostess Cupcakes) is a delicious dark chocolate cake with vanilla bean cream, and I tried a new lemon meringue cupcake that was lemony with a tiny dab of lemon curd at the bottom.
Note: The Berkeley store is only open on the weekends from Friday to Sunday, while you can get the treats from the food truck on the other days.
The deets: Stateside Bakery, 3001 Telegraph Ave. (near Ashby), Berkeley. PH: 510.647.9919. Open Friday through Sunday, 11 a.m. to 6 p.m. statesidebakery.com
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